After almost two decades in the outdoor industry, Caitlin and Doug founded Parallel 45 out of the belief that organizations can be more successful by focusing on more than just sales. Manufacturers and retail stores are more than their products. They are communities of people and businesses who come together around mutual interest, passion or purpose.
We believe in connecting brands and people, building communities of those who enjoy spending time in the outdoors be it camping, fishing, cycling, paddling, skiing or climbing. Customers choose those communities and businesses that come together around a purpose. After all, 78% of customers want companies to address important social justice issues and 87% will purchase a product because a company advocates for an issue they care about. We help you tell your story and deliver you results.
You will most often find Caitlin behind the camera at the perfect time or nestled between two trees in her hammock with a good book. Caitlin, a licensed social worker by trade, specializes in equipping organizations to unleash their human power. Always seeking out ways to keep learning and building on her Masters Degree, Caitlin remains more passionate than ever to empower those around her to join in advocacy for social justice and promote mental wellness.
Zeph is our Northwest Fly Fishing Rep. He has spent his life around the water pursuing as many fisheries as possible. Growing up fly fishing in Florida and eventually venturing out to explore the midwest, Zeph now resides in New York. He loves chasing spring creek trout, blitzing stripers and everything in-between. Zeph has over a decade of experience working in some of the leading specialty Fly Shops and manufacturers in North America. He thrives at sharing his passion with others so that they can better learn about and protect the waters they love. Teaching others about fly fishing and its facets has shaped his ability to simplify the sport.